by Rob Bell, October 2007
The Internet offers a fantastic opportunity for you to get RICH! Never before in history has the average person had the ability to get their product or service in front of billions of people throughout the World. Never have fortunes been made so quickly by so many.
Before the Internet Age, products could take years to catch on. Now, products can be introduced to instant demand, and markets can change in the blink of an eye. A product which could have lasted 20 years in days gone by, is now obsolete in 2 years.
Look at USB Memory Sticks for example – my first memory stick not 5 years ago cost me £30 for 32MB. Last week I bought a 2GB Stick for £15.00. I can’t get any useful amount of stuff on the 32MB stick anymore because data nowadays is so much bigger – pictures, movies, music all take up large amounts of MB or GB.
I’ve got 4 boxes of Vinyl records from when I DJed in the early 90s… I haven’t owned a record player for 15 years though, cos everything I listen to now is on CD – actually that’s a lie, everything I listen to now lives on my PC, either ripped from a CD, or bought online. You see my point?
Before the Internet Age, when you introduced a product, you had to design it, get it printed/produced, hold stock, take orders then mail the product out. All these things cost money, that you have to recoup before you make a profit – and each time you make a sale, you have to subtract your costs from your sale before you get your profit.
Information Products, such as Ebooks, Reports, or Software, are where you want to be today. What do people use the Internet for? Yeah ok, I’ll give you that - some use it for porn! A lot more people use it for INFORMATION. Yep – Google, Yahoo and the other Search Engines get billions of hits every day, from people looking for information – information about everything under the sun.
Information Products mean that you don’t have to produce anything physical, so you don’t have the costs associated with that. Let me give you an example - If I write an EBook “StartUpOnline.co.uk – the Beginners Guide”, the cost to me there is just my time (although that’s a precious commodity when you’re as busy as I am!). Once it’s written, I add some graphics, convert it to a pdf, upload it to my website then begin to market it, using free methods you can learn more about on my site StartUpOnline. Every time I make a sale, I either mail it to the customer automatically, or they download it from a link I send them. So it costs me just about £0 to send out that product – No postage, no packing, no printing, no dispatch, no waiting in line at the Post Office… You see the benefits, and see how your profits will be so much greater? It’s also for sale 24/7 – anyone from anywhere can buy it anytime once it’s on my site.
What this means to you is that you have as good an opportunity as anyone to become an Internet Millionaire! What do you love to do? What do you know about? You can write about anything, there are people on the Internet who are interested in it! For quickest success, if you can write about anything, you should find out which markets are hot, get familiar with them, then write about them – the larger your target audience the larger your sales generally.
It doesn’t need to cost you anything to get started – you can get a free website from lots of places – or a blog is easier if you’re not ready to build a site. You can register with Paypal in order to take payments. You can download OpenOffice, a free suite of office tools – Word Processor, Spreadsheet, Presentation, Art , Database and an Equation editor. You already have an Internet connection, or you wouldn’t be reading this.
So now you’re all set. Decide what you want to write about, and go out and create your own products – Give me a call in 6 months and I’ll see you on your yacht in Ibiza!
Rob Bell
Rob Bell is a successful Chartered Marketer with 15 years experience creating and developing varied markets, primarily Technology. He first started using the Internet as a Business & Marketing student in 1991, and considers himself a bit of a computer addict. He runs several websites including StartUpOnline, and devotes his work to those and his Success University business. He loves music and reading, and also likes to yo-yo to focus his concentration…
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